UBC Sauder Website Redesign

Client: UBC Sauder School of Business
Role: UX Designer
Creative Director: Stéphane Fournier
Studio: Tribal DDB
Website: sauder.ubc.ca

As one of the Top 50 Worldwide universities, UBC Sauder approached the Tribal Vancouver team to redesign their website and re-energize their brand to compete in the global market. Our goal was to create a digital presence that delivered on the school’s aspirations and desires to inspire and educate responsible leaders. As part of the Tribal team, our role was to establish a new digital identity, robust online brand guideline and toolkit for all their digital output that also expressed the thought leadership and innovation that takes place at the University.

© 2021 Lilian Leung