The lululemon Ghost Race is an annual 8 kilometer virtual race held in 12 participating cities across North America on Strava. Users were able to take part in the race from October 12th until the 21st 2018.
Working alongside the Twice team, my role was to conceptualize and produce the animations and graphics used for all social channels before, during and after the race’s launch. The original identity was conceptualized by the Twice team, and I worked alongside an Art Director to bring the identity into the animated space.
The animations were used on Facebook, Instagram and Strava for both the global and men’s audience in the English and French.