L’OCA Quality Market

L’OCA is a newly launched artisanal grocery based in Sherwood Park, Alberta. To open their first-ever flagship store, the Round and Partner team approached the website design from the ground up. Our goal was to translate the brand’s fresh and playful brand identity into the digital space and provide a best-in-class Michelin star digital experience for their customers.

As the lead UX designer, my role was to facilitate user interviews to inform the information architecture (user flows, sitemaps) before developing the wireframes for the website and presenting deliverables to key stakeholders. With the defined information architecture, the Partner team moved into UI design bringing the experience to life, my role was to support the lead UI designers with the development of the website design system and finalized interface designs for desktop and mobile.