adidas Alphabounce

Creative Director: Stéphane Fournier, Dean Lee
Branding: Kamp Grizzly

As part of the Tribal Vancouver team, I worked along side Tribal New York, Tribal Toronto, and Kamp Grizzly, to create the Run The Game campaign site launching adidas’s new Alphabounce Beyond collection.

Highlighting the athletes as well as the Alphabounce, we worked to create a site that would be responsive and integrated with the extended Run The Game campaign created by Kamp Grizzly.

Creating a site integrated within the adidas framework, my role with the Vancouver team was to work closely alongside the Toronto team to conceptualize layouts for the campaign site and create assets that would be used to support global markets.

© 2021 Lilian Leung