ACT II:THE CAMPAIGN

A microsite was designed along with a supporting advertising campaign to persuade users to be involved, the microsite allows users to type in any emotion they’re feeling and based on those keywords receiving an opera with similar associated emotions as a result.

These results may be currently playing performances, in which users may also purchase tickets. Users have the ability to quickly watch trailers for performances and become more informed of the variety of work shown at the Royal Opera House.